Low Carb Universe

Distributors around the country are both excited and nervous about what could be the next Big Deal: Low carb beer brands. The success of Michelob Ultra has been noticed by other brewers and importers, and so we can expect a slew of new brands soon. Distributors are excited about the incremental sales a successful new category can bring, but nervous about the cost and hassles of new product rollouts (more SKUs in less shelf space). "The shelves are already crowded,"