Stone Tweaks Flagship IPA: Version 1.1 Hitting Markets

Dear Client:Last month we gave Stone Brewing Company co-founder Greg Koch a "fly on the wall" mic, and he didn't disappoint, framing the state of the union in Ghostbuster themes and explaining the True Craft project in earnest [see CBD 06-16-2016]. But we held something back from that interview: news of a slight but definite tweak to their flagship, almost 20-year-old Stone IPA. It's rolling out to markets, with a callout on the existing 6-pack holder and label: "v1.1" This