Sales secrets from Sierra, Dogfish, and No-Li; Plus, the New BeerCity USA

May 14, 2012Sales secrets from Sierra, Dogfish, and No-Li; Plus, the New BeerCity USADear Client:CBC's Sales Business Planning session revealed how some top sales guys in craft optimize and manage their distributor relationships. Sierra Nevada vet Tommy Gannon summed it nicely: "We always say we're the brand experts, they're the market expert. We need to show them where our brand fits in their portfolio." BRAND PLANNING BEST PRACTICES. Here's a starting point: Each brand needs a plan. For Sierra, 93%