BrewDog’s First Major Campaign Post-Sale Focuses on New Owner

Dear Client: BrewDog wants to turn over a new leaf in its UK home turf, after Tilray purchased the brand earlier this year, reports Yahoo Finance UK.  A new campaign for the Scottish brand, which was co-founded by James Watt and Martin Dickie in 2007 and rapidly expanded during the craft beer boom, highlights that “We’ve Found New Owners,” as a way to distance itself from its scandal-riddled past in favor of focusing on the brand’s future. Recall, the company