June BPI Reveals Some “Signs of Strength” for Beer

Dear Client: As the summer selling season settles in, beer purchasing activity is heating up – slightly. While the NBWA’s Beer Purchasers’ Index for the month of June shows the total category cruised into expansion territory with an index of 54, it also reveals that the index stands below the nine-year average for June of 60.  Then too, the at-risk inventory measure was a little high over the month at 51. Still, the NBWA highlights that the latest index “does