Monster Gets Into the Hard Tea Game with Nasty Beast

Dear Client: Monster is throwing its hat into the ring as the latest company to come out with a hard tea as the category experiences a surge in popularity. Indeed, co-CEO Rodney Sacks announced the new hard tea line extension – Nasty Beast – during Monster’s annual shareholder meeting Thursday afternoon. He said Nasty Beast will debut late this year in four flavors at 6% ABV each. Nasty Beast will be sold in 12 oz. 12-can variety packs as well