In the Wake of Anti-Woke Beer Sentiments, Yuengling Soars

Dear Client: Since the start of the Bud Light ordeal in early April, we’ve charted the massive gains that Miller Lite and Coors Light have seen in scandata, which have so far been up somewhere around a 20%+ dollar gains clip.  But we perhaps haven’t spilled enough ink on another big beneficiary: Yuengling.  Indeed, in the latest NIQ data to 5/13 via Bump Williams Consulting, few if any large brands – including Molson Coors’ top lagers – have reached the