Bud Light Trends Crater in Week 2 of Controversy

Mich Ultra and Busch Light Momentum also Erased Dear Client: TLDR: Bud Light scanner volumes are down more than 21% the week ended 4/15, losing 6.5 volume share points vs. YA.  It's been basically all of April since Dylan Mulvaney posted about March Madness and a can of Bud Light with her face on it, igniting a firestorm across social media and has thrown Bud Light into a sales tailspin. But how bad is it?  As we know, the controversy