Beer Posts its First Down Week in IRI Scans Since July 4

Dear Client: A near 20-week streak of dollar growth in IRI multi-outlet and convenience scans has come to an end for the beer category.  The category saw dollars decline 0.5% in the latest weekly cut from IRI to November 20, marking its first down week in dollars since the lead up week to July 4. While beer’s streak ended in this latest week, spirits’ streak rolled on.  The spirits category saw its dollars grow 5.2% in the latest week, marking