Dear Client: It’s easy to forget just how much run room there is still on the table for RTD spirits-based cocktails. RTD SPIRITS HAVE MAYBE BARELY SCRATCHED THE SURFACE. We were reminded of the potential for the segment at the start of the year during our Wine & Spirits Summit, where leaders from notable brands in the space like High Noon and Waterbird Spirits shared that they were only at “version 1.0” and “just scraping the surface” of where the
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