Dear Client: Constellation announced this morning that it has struck “a brand authorization agreement” with The Coca-Cola Company in the U.S. to bring its current “fastest growing soft drink trademark,” FRESCA, into beverage alcohol some time this year. The imminent line, called FRESCA Mixed, is billed as “a new, distinctive line of spirit-based, ready-to-drink cocktails” that are characterized as "fuller flavored," per announcement. Per the agreement, Constellation will be responsible for the manufacturing, marketing, distribution, and launch of the brand,
