Grokking Mike’s Ambitious Ten Share Goal

Dear Client:  It's doable, but not a slam dunk.  Yes, this crazy year has been the year of hard seltzer.  Last week Mark Anthony made the bold prediction that it would achieve 10 share of total beer next year, having depleted 135 million cases in 2020, led by White Claw, and next year, betting big on Mike's Hard Lemonade Seltzer.  At first I thought this goal to be ludicrous.  Nobody achieved that so fast.  Even the torrid growth of Miller