Beer Business Daily – beer industry news and numbers

Yuengling Strikes JV with Molson Coors to Expand Westward

Dear Client:  Molson Coors Beverage Company and Pottsville, Pennsylvania-based Yuengling Brewing Co. have entered a JV they've dubbed a "long-term brewing partnership" to help Yuengling expand beyond its current 22-state footprint.  "The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191 year old brewer’s existing 22 state footprint plus any future New England expansion," per announcement.  What's it entail? Yuengling brewers "will work hand-in-hand at Molson Coors' world-class brewing facilities and tap into

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels