Truly Pivots to “High Energy” Focus in New Spots

Dear Client: If you watch cable TV, you might have caught the newest Truly marketing campaign, which started airing this week.  The 30-second main spot features a montage of 20- and 30-something multicultural drinkers making their “entrances” into various party situations. (It's called "Entrances," appropriately.)  A shorter spot, "Day Party," will follow in the next couple of weeks. Naturally, it's another high-energy spot, depicting Truly Lemonade among various day parties.  The commercials will run on TV, digital, and social. And