A-B Chief Sizes Marketing, E-Commerce Opportunities

Dear Client: Last week we talked to A-B chief Michel Doukeris about everything from replanning innovation in the time of COVID to April depletion trends.  Today we’ll cover their strategies for ensuing months, from when they’ll return to normal marketing messages, to e-commerce plans, Bud Light trends and more.  WHEN CAN MARKETING GO BACK TO NORMAL? We’ve already seen some brands start to dip their toe into “beyond COVID” type messaging, like the “bro” themed Twisted Tea spots we showcased