White Claw Ads Help Recruit Wine and Spirits Drinkers

Dear Client: You may have seen a new round of short black-and-white White Claw ads on major channels like ESPN, MTV and more.  The brand seems driven primarily by social - indeed, we reported earlier this month that Trevor Wallace's "Ain't No Laws When You're Drinking Claws" social bits helped catapult the category into uncharted territories on social media, where hard seltzer mentions outpaced that of all other bev alc combined on channels like Instagram [see BBD 12-06-2019].  So we