Was A-B Being Truly True About Natty Seltzer Numbers?

Dear Client: The hard seltzer wars continue to heat up. A few weeks ago, we reported on an A-B memo to wholesalers regarding the launch of Natty Light Seltzers from Ricardo Marques, A-B's Group VP Marketing, Core & Value Brands, that claimed there were "26 IRI Geos (State/City) where Natty Seltzer ROS is outpacing Truly!" citing "IRI data through August 2019." (see BBD 09-10-2019) NOT SO FAST.  Truly maker Boston Beer says there's just no way that is true.  "Truly