Bon & Viv Hits Draft Nationally Today

Dear Client:  Starting today, A-B's Bon & Viv is making a big push in the on-premise as its Classic variety becomes the first hard seltzer with national draft distribution.  It will be hard to miss: "On premise, consumers will find neon signs, tin tackers, glassware, and coasters," A-B shared with BBD. Serving guidelines suggest serving over ice, with or without a squeeze of lemon, in a Collins glass. The first round of production is 1,000 barrels. But "based on the