Strongbow Latest to Enter Low-Cal Slim Can Market

Dear Client: A new Strongbow multipack is hitting Jan. 1 just in time for New Years resolutions: A 12 pack of 100-calorie, 8.5 oz. slim cans with three flavors: Rose Apple (launched in 2018), the second largest rose cider behind Angry Orchard Rose; Original Dry, resurrected in 2018; and a new flavor, Dry Pear, according to Heineken USA. "This is our take on the light, subtle sweetness of a Prosecco," said brand manager Reggie Gustave to BBD. "All this within