Beer Business Daily – beer industry news and numbers

Sabia Plowing Profits into Marketing

Dear Client:On Tuesday's Morgan Stanley Global Consumer & Retail Conference, Constellation CMO Jim Sabia and CFO David Klein fielded questions from analyst Dara W. Mohsenian on everything from marketing spend to cannibalization of their biggest brand. Some highlights:SPENDING ON MARKETING TO SPUR GROWTH. Per guidance, Constellation will likely spend about 30% more on marketing in Q3, year over year."We expect that we'll spend in that 9% to 10% range as we had in the past and probably more toward the

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels