STZ: Off-Premise Beer Consumers are Overwhelmed; Here’s Their Solution

Dear Client:Associate Editor Jordan sent me this video yesterday of Ellen asking a game show contestant a simple question about beer, which I naturally posted on my FB page: https://www.facebook.com/harry.schuhmacherThis may not be illustrative of the average beer consumer, but it's certainly instructive. Compared to the clean lines of the spirits warm shelf, where you're immediately oriented and it's easy to:1. Find what you're looking for quickly, and2. Easy to shop for other impulse buys,Compared to that, the beer cold