Bump’s Crib Notes for 2018 Sets

Dear Client:Bump Williams took to the holiday weekend as he often does: By writing a monthly update. The topic? Spring 2018 sets."At a high level, we know that recent growth of Total Beer is being primarily driven by the high-end segments within the category à Imports, Craft, Super Premium (see Michelob Ultra), and up until recently, FMBs and Cider," says Bump, who didn't really address premiums or sub-premiums, which have "struggled to climb above break even" for the last half-decade