Truth Squad Reacts to Amazon’s Purchase of Whole Foods

Dear Client:The Friday breaking news that rocked the grocery industry that e-commerce juggernaut Amazon is buying high end grocery retailer Whole Foods for $13.7 billion has everybody scrambling to predict the implications, (see BBD 06-17-2017).Before we get into reader reactions and our own analysis of what this means for the beer industry, let's review a few facts:-Amazon's purchase doesn't just give it a brick-and-mortar licensed retail presence in nearly every urban upscale market in the country, it gives it 440