Yuengling Makes Moves with Packaging, Pricing and “Three M’s” Strategy

Dear Client:Yuengling is shaping up to have a transformative year.No, really. They've found their place in the consumer set (it might surprise you). They're not afraid to take up pricing. They want to close the gap between their large format store strength and under-representation in small formats. If they do that last one, though, "it raises questions for the Yuengling family as to where production is going to come from in 5 years," said sales chief Pat Pikunas. "We'd likely