Corona Introducing Mich Ultra Competitor: Premier

Dear Client:Yesterday's Constellation analyst day had a few juicy tidbits. Among the headlines for their beer portfolio: A Corona spinoff that takes on the number two high-end brand, Michelob Ultra.Beer Division chief Paul Hetterich delivered the big reveal by posing the question, "How can we play in the attributes that are attractive to the consumer about Michelob Ultra, but not necessarily at that price point?"ENTER CORONA PREMIER. It's a product that is going to take all the qualities that "consumers