Even More FMB Entries: A-B’s “Best Damn” Root Beer; United Brands’ McAle’s Apple

Dear Client:In seemingly inevitable news, Anheuser-Busch is gearing up to launch a hard root beer, per top A-B brass note to A-B wholesalers, salespeople and marketers. Their spin on the hot selling style, entitled Best Damn Root Beer, looks to be part of a new line of products for A-B going under the name Best Damn Brewing Co., whose "simple mission" is "to bring you the Best Damn thing you've had all day!" Best Damn Brewing Co. will roll out