Bud Light Leaves BBDO for Wieden + Kennedy

Dear Client: One more development before we send you into the long July 4 beer selling weekend: Not long after Heineken announced it would part ways with Wieden + Kennedy [see BBD 06-16-2015] after five years, A-B is announcing that Bud Light will sign on with the agency. VP marketing Jorn Socquet just announced the move for their blockbuster brand, from BBDO to Wieden + Kennedy. He wrote that W+K's appointment to Bud Light in the U.S. "is part of