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Lagunitas Files Against Sierra for Hop Hunter Mark

Dear Client:Kumbaya, nothin'. Twitter is showing excerpts of a suit Lagunitas has apparently filed against Sierra Nevada for the latter's "IPA" mark in its new Hop Hunter package. "Lagunitas alleges @SierraNevada's #BeerCamp collabos could cause ppl to think Hop Hunter is a collaboration," New York trademark attorney Brendan Palfreyman tweeted. The brewery is reportedly seeking a temporary restraining order to prevent Sierra from selling the brand. They're claiming infringement, "unjust enrichment, and a claim for unfair business practices under California

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