Crown’s Turnaround

April 8, 2011Crown's TurnaroundDear Client:Crown Imports ended its fiscal year with a bang. For fiscal 2011 (ended Feb 28), Crown generated net sales of $2.4 billion, an increase of 6%. It grew a surprising 14% for the fourth quarter. This growth was prompted by volume increases, improving consumer demand and higher distributor inventories as they head into the Cinco de Mayo and summer selling season. Recall that chief Bill Hackett had said they would beef up distributor inventories to prevent