What Pricing Trends Say About Premiumization

Dear Client:   Due to the current macroeconomic environment, premiumization trends have been more mixed than in years past. SipSource analysts believe premiumization will be more of a challenge looking ahead, with variance by both product segments and consumer groups.  As such, during SipSource's annual holiday trends preview presentation last week, analysts Dale Stratton and Danny Brager delved into the latest wine and spirits trends by price segments.  GENERAL WEAKNESS ACROSS SPIRITS PRICE TIERS. Spirits trends "were pretty similar at least