Voodoo Aims to Capture More of The Cooler, Two Hearted Looks to 30th

Dear Client: New Belgium has a couple of very different growth strategies in store for its two biggest craft franchises next year. For Voodoo Ranger, it's about continuing to push the boundaries of craft, with more high-octane innovation, new formats and an even bigger push behind its dominant single-serve lineup. For Bell's Two Hearted, it's about making the most of a milestone anniversary, leaning into the iconic brand's history while giving consumers new reasons to discover it. Both strategies were