Boston Beer’s 2027 Playbook for Sam Adams, Dogfish Head and Angry Orchard

Dear Client: Boston Beer founder Jim Koch said at last month's Barclays conference that bringing growth back to Sam Adams remains a priority for the company, and at its Annual Business Plan meeting with wholesalers last week, the company offered a closer look at how it intends to do just that – and more. The meeting, held at the Samuel Adams Downtown Boston Taproom, outlined the company's 2027 plans for Sam Adams, Dogfish Head and Angry Orchard, including a new