THC Beverages Up 74% as Hemp Ban Looms, But Growth Decelerated

Dear Client: Despite the uncertainty of whether hemp THC beverages will be legal come mid-December, the category is continuing to grow, albeit at a reduced rate as we get closer to the hemp ban.  “Right now we’re tracking about $300 million across this broader industry,” Kaleigh Theriault, director of BevAl Thought Leadership at NIQ, said during a THC beverages webinar this morning (the session was hosted by Dry Atlas, an alcohol alternatives research firm).  “What we’re seeing is that sales