New Belgium Tightens Focus, Broadens Ambition

Dear Client: New Belgium gathered distributors in its hometown of Fort Collins this week, for a tight, simple yet colorful convention. The show, which took place right in the heart of Colorado State’s campus, was once again emceed by the dynamic duo of Fire Leopard, who brought music, moves and mania to the meeting, with a stack of Kraft Singles they sent flying. And the after party moved back to New Belgium’s home, its Fort Collins brewery, where flagships, innovation,