Pharos THC Beverage Aims to be a Beacon for Senior Consumers

Dear Client: As baby boomers (and Gen X) continue to age, they’re drinking less alcohol (as we recently covered global generational drinking habits data from IWSR [see CBD 07-15-2026]). But can hemp THC beverages fill the gap? Montana-based brand Pharos Premium Infused Beverages aims to do just that by laser-focusing on its core consumers: seniors and veterans. The company is doubling down on its proposition by creating a novel educational program dubbed Pharos Compass, which is targeting 55+ communities specifically,