Happy Dad Signs Golf Creator Big John in Bid to Attract Next Generation

Dear Client: Happy Dad is announcing a multi-year deal with Gen Z golf creator Big John Golfs, built around a platform called "All Heart. All Happy Dad," riffing on one of Big John's catchphrases, all heart.  It launches this fall in college football markets and goes national in 2027. Sam Shahidi sent us the release along with something more interesting: 50 plus slides of consumer research to back it up. THE DEAL. Big John, 24, is a popular Michigan-raised, Palm