Father’s Day Fuels Odd Week in Scans: Bev Alc Up, Beer Down

Dear Client: With beer accounting for more than half of all bev alc dollars in the weekly Circana MULC scans we receive, the category is usually in the driver's seat for those snapshots. If beer dollars are up, total bev alc dollars are generally up too. If beer is down, total bev alc is typically down as well. The wildcard in this equation is wine, but because wine has been a pretty constant laggard as of late, well, it hasn’t