Sazerac Bolsters RTD Portfolio with Three New Brands

Dear Client:  Sazerac continues to invest in the seemingly evergreen ready-to-drink segment, today announcing the launch of three new RTD cocktail brands, leaning into popular flavors like lemonade and cream soda.  "As consumers continue seeking flavor-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences," per release.  The new RTDs are:  "Consumers are looking for more than just another canned drink. They want real spirits, bold flavor, and brands that