Rare FMB Story:  NOCA Hits No. 1 Innovation SKU at Target, Keeps Climbing FMB Ranks

Dear Client: As you know by now, we at Beernet are always on the lookout for the next breakout bev-alc bev brand. As such, we've been keeping an eye on NOCA Beverages for a while now [see CBD: 02-09-2026], the FMB supplier that leaned into the "no bubbles" trend early-on.  The latest dataset from chief commercial officer Andrew Norlin suggests this little FMB upstart is starting to look less like a curiosity and more like the early innings of a