Miller Lite Turns Up Spend, Walken For Soccer Summer

Dear Client: Earlier this month, Molson Coors provided a peek at how it plans to attack this summer’s “Summer of Soccer,” with the company centering its efforts around a trio of brands: Coors Light, Miller Lite and Topo Chico Hard. We’ve already brought you the details on Coors Light’s platform. Now, it’s Miller Time. And like many of the big brands looking to make hay on this summer's array of occasions, Miller Lite is heading into it with a “robust”