Coooors Light Stretches the “O,” Launches 0.0% Ahead of “Summer of Soccer”

Dear Client: It’s all about the “O” for Coors Light this summer. Ahead of what the company is calling a “monumental summer of soccer,” the brand is rolling out its first-ever zero ABV beer, Coors 0.0%, while building a major World Cup-themed marketing push around one of the most recognizable sounds in sports: the long, drawn-out “GOOOOAL.” Or, in Coors Light’s case: “COOOORS.” Launching in select Northeast markets in May 2026, Coors 0.0% gives the brand its first 0.0% ABV