Dear Client: Sazerac announced this morning a strategic partnership and financial investment in 818 Tequila, along with an exclusive US sales and distribution relationship. No financial details were disclosed. 818 Tequila was founded in 2021 by model and entertainment figure Kendall Jenner. The portfolio includes Blanco, Reposado, Anejo and ultra-premium Eight Reserve. The brand has "consistently delivered double-digit growth since 2023," per release. "Tequila continues to be a bright spot in spirits, driven by strong consumer interest across a growing
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE