90% 0f College Bar-Goers Out Weekly, $500 to Skip a Line: BREW Panel on the Occasions Economy

Dear Client: If there was a single throughline running through the panel about changing consumption habits at NBWA BREW Leadership Forum this week, it was this: the bev-alc industry spends too much time asking what consumers want to drink, and nowhere near enough time asking how to drive volume through occasion vetting and creation.  The panel brought together Ben Tannenbaum, VP of Partnerships for LineLeap (the “Disney Fast Pass” for college bars); Emily Heintz, founder of non-alc curator/retailer Sechey; and