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Maui Brewing Already Line Extending Maui Light with Forthcoming NA

Dear Client: Maui Brewing is bullish on its recently launched Hawaiian answer to the craft light lager trend, 110-calorie, 4% ABV Maui Light. So much so, that the Kihei-based craft brewer is already planning to line extend the brand with its first non-alcoholic beer, set to hit Hawaiian shelves in July. The expansion in NA comes as Maui builds off its Hawaiian lifestyle attributes, and NA continues to be the fastest-growing subsegment in beer, with dollars up 17% in multi-outlet

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