WarRoom Cellars Prepares Simi Wine for Brand Evolution

Dear Client: Just before the Thanksgiving holiday, Central Coast-based WarRoom Cellars announced the acquisition of the storied Simi wine brand from The Wine Group for an undisclosed sum [see WSD 11-24-2025].  Your editor got on the horn with WarRoom Cellars president Andrew Nelson to learn a bit more about WarRoom and this latest acquisition.  WARROOM'S PROPOSITION. "Our strategy is to acquire iconic legacy wine brands and reposition them for growth by focusing on what customers love," Andrew tells WSD.  The