IWSR: Gen Z Closing the Generation Gap on Drinking Rates

Dear Client: Despite catching flak for not drinking as much as their predecessors, it looks like gen Z is finally indulging as much as the general population, according to a recent IWSR report.  The latest report pulls from the IWSR Bevtrac consumer behavior survey. The survey, which reaches over 26,000 respondents, is conducted twice a year across 15 global markets: the US, Canada, Mexico, Brazil, the UK, Germany, France, Italy, Spain, South Africa, India, China, Japan, Taiwan, and Australia. GEN