WarRoom Cellars Buys Simi Wine Brand from The Wine Group

Dear Client: On Friday afternoon Central Coast-based WarRoom Cellars announced the acquisition of the Simi wine brand from The Wine Group for an undisclosed sum.  "The acquisition of Simi is an incredible honor," says WarRoom Cellars president Andrew Nelson. "It's a California legacy we will celebrate and strengthen. WarRoom has a proven and repeatable process to revitalize heritage wine brands by honoring where they come from while bringing a fresh relevance that resonates with today's consumers. With every acquisition, we