We’re in an Adjustment Period, What Does that Mean for the Holiday Season?

Dear Client: As we head into the holiday season, not much has changed since last year, particularly when it comes to macro trends. Indeed, SipSource analyst Dale Stratton pointed out during a webinar last week that issues relating to the economy (inflation, tariffs, etc.), changing consumer behavior and an increasingly competitive landscape continue to impact bev alc.  Overall, the number of producers across beer, wine and spirits are decreasing, and all categories have "settled here into negative territory," said Dale,