Proximo’s 400 Conejos Now the No.1 Selling Mezcal in the US

Dear Client: 400 Conejos mezcal has risen to become the No.1 selling mezcal in the US by volume (total US XOC + comb liquor plus + conv for the 52 weeks ended May 10), parent company Proximo Spirits shared with WSD. And it's been growing double-digits, with depletions up 38% in 2024.  "Simply put, 400 Conejos is on fire," says Proximo evp of innovation and marketing Lander Otegui. "When the brand launched six years ago, we knew it held tremendous