How Gallo Aims to Capture New Consumers, Occasions

Dear Client: This week Gallo announced plans to launch 200ml Tetra packaging across select wine brands with the aim to fit into more occasions [see WSD 10-15-2025]. Your editor got on the horn with Gallo cco Britt West to get more insight behind the move.  MEETING CONSUMER NEEDS. There's quite a bit of doom and gloom in the wine industry, with several articles out recently about what ails the wine category and what they can do to turn it around.